The Social Media Curve: Why Should You Get On Board?
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Social media has been around in a few basic forms for a while now. It has only reached its current status of massive popularity within the most recent years. It continues to climb in popularity as more and more people – both marketers and consumers – are realizing its mass appeal. The general appeal that is held by social media sites such as Facebook, YouTube, message boards, blogs and other similar sites is that they provide innovative ways for people to connect and converse with one another. That is why it is incredibly important to get on board with the social media curve.
One sided communication has overstayed its welcome which is why options that allow people to create and share their own content (such as social media sites) is such an effective marketing tool. So what is social media? Basically, it’s any type of internet medium that allows the general public to participate in producing, critiquing and responding to the content, not just in reading it. Online social media platforms allow anyone to participate with its highly accessible qualities. The general public is embracing this interactive phenomenon for every aspect of communication. Advertisers are catching on to the fact that getting ahead of the social media curve is a fantastic way to build on one of the most effective methods of advertising yet. Social media is the electronic form of word of mouth advertising. It’s fast, inexpensive, and has the tendency to spread like wildfire-any advertisers’ dream.
Those who are still relying exclusively on archaic advertising techniques such as billboards and newspaper ads will be sadly missing out on the fantastic advantages that are available with today’s latest technological advances. Usually the excuse for shunning the more updated methods of marketing have been the concern for computer hardware or software malfunction resulting in the need for data recovery. Those who are concerned about losing their information electronically have let their fear detour them from branching out into innovative and proven electronic advertising methods such as social media. Luckily, with today’s technology, there are many data recovery services available to make that concern an outdated one.
Today’s world necessitates getting involved with social media for advertising as it is quickly becoming one of the largest forms of online marketing. In fact, according to Forester Research, social media advertising is estimated to become the third largest form of online marketing with an estimated 3.1 billion spent by 2014. Jetstar is a prime example as they have allocated 40% of their advertising budget for 2011 to social media. New, innovative platforms for social media are popping up all the time. There are hundreds of sites dedicated to making more advanced and user-friendly social media messaging and networking solutions every day. Indeed, when it comes to advertising in any form, it’s important to research and understand the options for social media marketing in order to get ahead of the curve.
Photo taken from: http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html
Eric Rea is an SEO Strategist from OrangeSoda.
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