Mobile App Testing – Ensure the Quality of Your Mobile Application

So you have developed a mobile application and you think its ready for release. You will have probably tested it on an emulator of some kind and possibly a browser or two, and so now you think its time to release it. Before this is done lets consider what state the mobile App is in. The mobile App only ‘appears’ to function correctly at this stage, which to all intensive purposes is a good thing right? but an emulator really only shows you how a real device ‘should’ work when used with your mobile application, it is certainly no guarantee. A web browser can certainly show you what your mobile App will look like on a real device, but there are many factors it cannot show you, for example; the touch screen functionality, CPU difference, memory usage and many more very important areas of functionality. It only takes a slight a small difference in what is ‘expected’ behavior to what is ‘actual’ behavior on a real device.

So once the decision is made to test on a real device, there are some important things to consider:

Which mobile devices do I need?

Lets for example use the most popular for of a mobile application, the iPhone. Currently there are several devices that fit into this category; the iPhone 4, iPhone 3GS, iPad, and iPod-Touch. In addition there are multiple hardware versions and multiple operating system versions associated with each device. This at first presents a dilemma, but we can rule out older hardware and firmware(operating systems), why is this? well, 99% of users will upgrade to the latest firmware whenever possible to take advantage of bug fixes and new enhanced functionality. Again, you can rule out older versions of hardware, particularly if it is several years old and no longer supports the latest firmware available. Most users of these types of devices will upgrade when their device ‘appears’ out of date. In short, aim to test on the latest hardware and firmware, this in effect gives you a longer period of mobile App longevity.

I can’t afford to buy real devices, what do I do?

Most carriers will offer you the mobile device cheaply if you sign a lengthy contract. This is not really a viable option if you just want to test with it. Most devices can also be bought without a contract, but for an expensive price. Again, this can be expensive, especially using our example of an iPhone App. Teh most cost-effective testing solution is to use an iPhone App testing company to do it for you. They have already made the expensive investment in purchasing the hardware so you don’t have to. A good iPhone App testing company should offer you bundles for testing on multiple devices too.

Should I get a professional App test before release?

As the developer, you are essentially just one set of eyes. It is very important to get a new App tested to some level before its release, as once its out there you can’t do anything about it, until its too late, i.e. you are receiving negative feedback and decreasing sales. You don’t have to hire professional App testers to do the testing, you can get colleagues or friends to help you out. This should at least get some other sets of eyes looking at your App. The advantage of using a professional App testing service however, is they will have experience of a variety of software testing techniques, such as Usability, Functional, Performance testing etc. on many other Apps previously. Their software testers will know where to look for defects within your App and will provide you with an all important degree of confidence which you will only get with a professional App tester.

Which carriers/network providers should I use?

Depending on the country where the software testing is carried out, there will be a limit to which providers can be used. To be honest though, as long as the testing takes into account network specific testing, then the carrier should not matter at all. For example, an App tester will typically test on good, medium and poor signal strengths to test the behavior of your App under these conditions. So, as long as these tests are carried out not only on a wi-fi network but also on a 3G carrier providers network, then it really doesn’t matter.

So to summarize then, you necessarily have to pay out a fortune in order to achieve a level of mobile application testing. With some forethought, you can effectively reduce the amount of real devices you need to test on. You can don’t have to pay a fortune to ensure the quality of your mobile application.

http://www.testing4success.com is a professional Mobile Application Testing company providing highly cost-effective Mobile App Testing services to companies around the globe. Free iPhone App Testing Service available.

Author: James S Clark
Article Source: EzineArticles.com

How to Build an iPhone App

Do you really want to build an iPhone app?

This might sound like a daft question at first. But I want to make sure that you have fully explored your target audience and considered whether it would be more suitable to launch an app on the Blackberry or Android platform.

If you have your mind set on an iPhone app, then I urge you to also consider what happens when it is a success? Yes, I am assuming that your iPhone application will be a success because they are growing so rapidly. Will the agency you use be able to launch a similar app on the other platforms so as not to alienate consumers? Will you choose to combine your iPhone app with perhaps a mobile website that would allow all other smartphone users to access your content?

Search out the iPhone apps you like!

I have managed many website and iPhone application projects and one of the mistakes I regularly come across is managers that are too reliant on the designers. I suggest that as part of your initial brief you really look into all the different types of iPhone apps that are within your market. If there are no iPhone apps then simply look at what you like. Consider why one flows better than another, what elements frustrate you and what ideas could you use to build your iPhone app.

Understanding Apple Connect for your iPhone Application

Apple Connect is a website used by your iPhone application developer. It is basically a website that holds the details of your app and is used to send your iPhone app binary code to Apple for them to approve… if you are lucky (I’ll get to that in a moment)

It is also the place where everything you see on iTunes is managed. So those screen shots you see for each app, you guessed it, they are uploaded through connect. You may want to go through connect with your iPhone app developer just to get used to what you can and cannot do.

Pricing your iPhone Application

Apple operates a tiered pricing structure so all you have to do is select a pricing tier from 1-10 to set your price around the world i.e if it is 59p in the UK then it will automatically be 99 cents in the US. Again, you can access this with your iPhone developer by visiting Apple Connect.

Planning your iPhone app layout

Bespoke apps will be much less expensive if you do the ground work. By this I mean work out exactly what you want and create a ‘work flow’ diagram. Basically start with a blank picture of an iPhone and sketch in your iPhone app splash screen and homepage. Work out what buttons will go along the bottom of your iPhone app to create the menu – you can have five buttons.

Next, using lots of blank iPhone images, create a hierarchical structure of your iPhone application. By doing this, you can literally show your designer how you want it all to work i.e. click here and it shows this screen or searches this item. Don’t worry too much about whether it is technically possible as your iPhone app designer will undoubtedly suggest some options for improvement. Once the iPhone app workflow is complete then you and your designer know exactly how the app should work.

Bespoke iPhone Apps V’s Online App Builders

Only about 12 months ago, if you wanted to build an iPhone app then you had to look for a bespoke answer. Today things are rapidly changing and there are a number of US based companies and one UK company offering a build your app online service.

The fundamental difference between bespoke iPhone application development and online app builders is cost and flexibility. So it all comes down to ‘what do you want your iPhone app to do?’ and how much do you want to pay?

With bespoke iPhone applications you really can create just about anything and there are companies or individuals very skilled in this area. So ask yourself what you are trying to achieve. Is it brand building through clever entertainment or are you trying to get content to your customers in order to a) interact with them and build your brand or b) help them through to the final purchase of your product or service?

Think back a few years to the use of flash in website design. I was lucky enough to be part of a website pitch to Disney and guess what; we went over the top with flash. Incidentally we won the contract, however soon there were full flash websites everywhere. Today it is very much a different story, for most websites the number one objective is to get content across quickly and efficiently and in a manner that customers are used to, so for example, having the menu on the top or the left hand side of your webpage. Flash is now used predominantly in other areas to add to the overall user experience.

So for what might be classed as ‘utility iPhone apps’ stick to the rules and always think about the content you are trying to deliver.

Online iPhone App Builder

The main thing that you need to consider when using an online app builder is will it deliver what your customer needs? Can an online iPhone app builder offer your customer everything that they require without you having to spend anywhere between 3000 and 20000 plus, building a bespoke iPhone application!

Most online app builders allow you try them for free for either a set time or until you publish your app.

iPhone App Download Restraints

Your iPhone application needs to be less than 10mb’s if you want users to be able to download it from their phone via a standard connection i.e. not wi-fi.

If you are developing an iPhone game application of sorts then you are likely to go over this limit, however for an iPhone business application, then ideally try to keep it under 10mb’s

iPhone Content

If you read only one piece of text in this whole document, make sure you read this next part which looks at iPhone app content and the importance it has in getting your iPhone application signed off by Apple.

When you set about building your iPhone application the first thing you need to realise is that content is vital. Let’s take entertainment and games out of the equation for a moment because by their very nature they are highly likely to get signed off. So let’s concentrate on building a utility or business iPhone application.

Whatever you do, don’t build it just because everyone else is. Build it with your customer in mind. Do your customers already view your products online, are they interested in your news, do they visit your website to access content that is not available elsewhere, can you help your customers with a problem, do you want to find out what your customers think? These are just some of the questions you should consider when building your iPhone application.

Like any marketing or communication tool…building an iPhone application only works as an entertainment gimmick on rare occasions. For 99% of us, it has to serve a real purpose.

What we do know however is that your customers want information, news, products or promotions in the palm of their hand and with an iPhone app you have the perfect marketing tool from them to access your content and interact with your company.

The Cost to build an iPhone Application

A bespoke app can cost anywhere from 3000 to 20000 upwards. The price of bespoke iPhone application development is decreasing as more and more as iPhone application developers enter the market.

Building an iPhone app online costs anywhere from between $10 -$100 per month rental in the US an around 45 per month in the UK.

Submitting your iPhone App

When your iPhone app is submitted to Apple for approval you can expect to hear whether it has been approved or rejected after 1 or 2 weeks. If it has been rejected than Apple will give you some indication as to what needs to be improved before you can submit your app again.

You will have to work with your developer to asses and fix the problem.

I hope that you find some of the information useful and good luck.

James Scott is a Markerting Director within the iPhone Development market. For More information on iPhone Development visit http://www.mvapphub.co.uk/blog/

Author: James Justin Scott
Article Source: EzineArticles.com

Mobile App Marketing: Simple Tips to Market Your Mobile App

The market for mobile applications has significantly increased in recent years. With the advent of various smartphones, most notably, the iPhone, the demand for different kinds of applications has skyrocketed, giving app developers a venue to market their applications to a wider demographic. Mobile app marketing is a competitive industry, with more than 140,000 applications available for the iPhone alone, it can be difficult to compete.

Now that stronger and more efficient phones have been created that can handle applications for just about any purpose, application developers have started creating application after application to cater to the increasing need for useful and up-to-date apps designed for just about any need out there. With hundreds of thousands of mobile applications all demanding for consumer attention, how does one compete? There are so many mobile app developers out there but few actually make it. This is because other developers have more access to media coverage than others. Fortunately, there are some ways you can employ to come up with a good mobile app marketing strategy that would allow you to find your place in the spotlight. Below are some simple tips you can employ to advance your cause:

Offer something different.

There are so many developers out there who design applications just for the purpose of being able to make one. The number of applications out in the market is very overwhelming but this does not mean that there is no space for something new and unique. One of the best mobile apps marketing strategies you can employ is to make sure what you have to offer is not something ripped off from an existing application. While it can be difficult to create an entirely new product, this does not mean that you cannot take something old and give it a little twist. You can take an existing product and reinvent it into something that would offer more use to consumers.

If you cannot come up with something entirely unique, then the least you can do is create something out of an existing application to make it worthy of your consumers attention. Even if you already have a concept in mind or if you have already designed an app, it is still important to ensure that it has all the makings of an app that would stand out from the rest. You cannot expect a mobile app marketing strategy to work if you don’t have anything new to offer.

Make use of social networking sites and blogs to get noticed.

Target sites like Twitter and Facebook. Keep in mind that the more people talk about your app, the greater you chances for success. One useful mobile app marketing strategy to employ is to make sure that people would want to talk about you. Twitter is a useful venue for this especially with the number of users in the site. If people talk about your app on twitter, you have automatic access to millions of users all over the world.

Blogs are also a good option. The more popular your app is in social networking sites, the higher you chances of being blogged about. Once you attract the attention of the top review bloggers, you are guaranteed to hit the jackpot soon. When people look for apps online, they usually look for reviews written about these products to find out how useful they are. If you attract the attention of top bloggers, they can do the mobile app marketing for you.

Take advantage of hype.

A lot of products sell primarily on hype. If you let more people know about your app even before it is released, you can generate more attention and once it is launched, you can watch you sales counter go up like never before. However, for this mobile app marketing strategy to work, you have to make sure that your app is good enough to deserve the hype or you will end up failing. If you know for sure that you have a good enough product to deserve the attention, then you shouldn’t have to worry about anything, as your product should be able to speak for itself.

Focus your attention on the launch.

A good mobile app marketing strategy is to launch big. If you want to earn a lot at the onset, then you have to make your launch as big as you can. Make sure that your launch reaches newsletters, blogs, social networking sites and other websites. You can do this by writing blog posts with all the necessary hype and get as many people to help you out. If you know that your product is worth something, then you only have to worry about getting it known, afterwards the app should be able to market itself.

Dot Com Infoway is a multi-national information technology company based in India, with offices in Netherlands and the United States. An ISO 9001:2000 certified multi-disciplined IT company, DCI is a Microsoft Gold Partner and Sun Associate Partner and a proud member of the prestigious NASSCOM and STPI. For more than a decade, Dot Com Infoway has been offering a full suite of information technology services to numerous small, mid-sized and enterprise class clients in the Americas, Europe, Australia, Africa and far-east countries. DCI’s spectrum of services includes Custom Software Development, Mobile Application Marketing, Web Design and Development, Internet Marketing, iPhone App Marketing, Content Management Systems Development, e-Commerce solutions development and other complex software development projects that serve the needs of B2B and B2C clients.

Author: Vincent Victor
Article Source: EzineArticles.com

Full iPhone Guide

This is a full guide about Apple iPhone, it should be easy to understand. If you have any problem about this guide, feel free to post here. I will reply to you ASAP.

1. Simple introduction about iPhone
Screen resolution: 320 by 480 pixels (160 ppi),

Operating system: OS X

GSM Quad-band (850, 900, 1800, 1900 MHz), Wireless data

Wi-Fi (802.11b/g) / EDGE / Bluetooth 2.0+EDR

Battery: Talk Time: Up to 8 hours; Standby Up to 250 hours; Internet Use Up to 6 hours; Video Playback Up to 7 hours; Audio playback Up to 24 hours.

iPhone Supported Video format:

H.264 video, up to 1.5 Mbps, 640 by 480 pixels, 30 frames per second, Low-Complexity version of the H.264 Baseline Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats;

H.264 video, up to 768 Kbps, 320 by 240 pixels, 30 frames per second, Baseline Profile up to Level 1.3 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats;
MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats

iPhone Cost: $59.99 a month for 450 minutes of talk time, $79.99 for 900 minutes and $99.99 for 1,350 minutes along with unlimited data service. There also is a $36 activation fee. Customers can pay extra for plans to get more talk time or text messages. Several family-style plans also are available, ranging from $80 a month for 700 shared minutes to $120 for 2,100 shared minutes.

Full iPhone Demo Guide: Apple – iPhone – A Guided TourFor more iPhone info: IPhone – Wikipedia, the free encyclopedia2. How to rip DVD and IFO to MP4 for iPhone

Step1. Download “Aimersoft iPhone Converter Suite”, install and run it. For Windows Vista user, you may have to run this program as Administrator, right click the program shortcut and click “Run as Administrator”.

Step2. Run the DVD to iPhone Converter. Load your DVD by clicking “Load DVD” button, you also can load IFO file from your hard drive by clicking “Load File” button.

Step3. Click the drop download list to select the Audio and Subtitle you want, you also can change the output location. A regular DVD movie has several titles, such as MTV DVD, by default, this software will merge all the DVD chapters into one video clips, you can check the click box before the title list to select any DVD clips you want to rip.

As format: This software supports three Apple products: iPhone, iPod and Apple TV. It can rip DVD to MP4, M4A; it also can rip audio from DVD to MP3, AAC. Just select “iPhone Video MPEG-4 (*.mp4)”

After you finish the settings, click “Start” button to start the conversion.

3. How to convert AVI, MPEG, FLV, WMV, MOV, ASF, MP4, DAT, RM, RMVB, MPG, 3GP to MP4 for iPhone

1. Click “Video to iPhone Converter” to load the Aimersoft Video to iPhone Converter. Then click “Add” button to load video files. This software supports batch conversion, so you can add several video clips at one time.

2. The operation is similar with DVD to iPhone Converter, this software can join several different video clips into one file, if you want to join video, just check the box “Merge into one file”. You also can customize the resolution, video bit rate, encoder, frame rate, audio bit rate, channel, etc in the setting panel by clicking the “Settings” button. The program also lets you create a profile and save it, then you can use different settings for each video clips.

3. Click “Start” button to start the conversion after you finish the settings.

Tips:
1. This software provides rich video editing functions for you to trim, crop and edit DVD movie. Click the “Crop” button, and then you will see a pop up window (See the figure below). There is a frame in dashed line around the movie video; you can drag it to cut the black edges.

2. You can click the “Effect” button and customize the brightness, saturation, contrast, volume, etc . You can even apply special effects such as “Emboss”, “Negative”, “Old film” and “Gray” by selecting an effect from drop-down list.

3. This software can capture pictures from DVD movie, there is a small camera icon below the preview windows, click it when you preview the movie, it can save picture as JPEG and BMP.

How to rip DVD and convert video to iPhone with Cucusoft iPhone Converter Suite?

1. Download Cucusoft DVD to iPhone + iPhone Video Converter Suite, install and run it. Click “Open DVD” button to load DVD file from your DVD drive or hard drive.

2. Click on “Setting” and go to menu “Subtitle” to select the subtitle and select the audio.

3. The converter will automatically detect the main movie of your DVDs, it will popup with below window to let you make a decision, just keep the setting of “Record from movie start point” and output file size setting, the default setting is the best for good quality and compact output file size, click “Yes” to start ripping DVD to iPhone video files.

Run iPhone Video Converter and click “open file” to load videos. Then click ‘Output’ and choose the path where you want to save your video files. Click ‘Convert’ to start converting video to iPhone MP4 video.

For more iPhone converters, you can refer this iPhone Converter review:

DVD to iPhone Converter review

Wondershare(win): http://www.dvd-ripper-copy.com/iphone-converter-suite.html

Videora(win): http://www.videora.com/en-us/Converter/iPhone/

SUPER(win): http://www.erightsoft.com/SUPER.html

handbrake(mac): http://handbrake.m0k.org

Imtoo(win): http://www.imtoo.com/dvd-to-iphone-suite.html

Xilisoft(win): http://www.xilisoft.com/dvd-to-iphone-suite.html

Lenogo(win): http://www.lenogo.com/dvdtoiphoneconverter/index.htmTrouble shooting:

To convert RM/RMVB real media files to MP4, you may have to install Real player:

http://www.real.com/freeplayer4. Where to download free video and rip CD to MP3 for iPhone

1. iTunes store: $0.99 for one song, $9.99 for one movie, $1.99 for one TV show. Just install iTunes and visit the iTunes store.

2. Limewire is fast and popular file sharing freeware working on Windows, Linux and Mac OS. Through the P2P (peer-to-peer) network, you can free download various files by its category or keyword searching.

3. Other stream video website such as video.yahoo, Myspace, etc. here is a list of free stream video website
here is a guide to show you how to download stream video with vixy.net : Online FLV Converter : Download online videos direct to PC / iPod / PSP. It’s free!KeepVid: Download videos from Google, Youtube, iFilm, Putfile, Metacafe, DailyMotion!and Firefox.

step by step guide download free youtube, google, yahoo video to computer for free
the download stream video is flv file, if the free online flv converter couldn’t deal with it, you can use trySUPERorAimersoft iPhone Video Converter, and they can convert flv video to any format you want.

4. Rip your own CD to MP3 for iPhone; iTunes can help you to do that. Install and run iTunes, click “Edit -> Preference -> Advanced -> importing tab” to change the “Import Using” to MP3 Encoder, you can also customize the audio bit rate here. Then click OK and put your CD into your disc drive, iTunes will automatically recognize that you’ve loaded a CD. Now you can either choose individual songs for import by checking only the tracks you want and un-checking all the rest (all songs are selected for import by default). Simply click the Import button on the upper right corner of iTunes and let the software do the job. All of the selected files will be encoded into MP3 digital music files and saved in your iTunes music directory by Artist and Album. (If you’re not sure where to locate your files, you can find out by going back to the “Edit -> Preferences -> Advanced tab”. Here you can see the default iTunes Music folder location.

Transfer music and video to iPhone
You need iTunes version 7.30 or later to sync music and video to iPhone.

If you don’t have iTunes yet, you can download free from here.

http://www.apple.com/itunes/download/

If you already have iTunes, just create a play list; drag your music and video to the list (set your

iTunes to “manually manage music and video”), connect your iPhone to computer via USB cable, then click iTunes “File -> Sync iPhone”, Done.

Author: Andy Law
Article Source: EzineArticles.com