Social Media As an Investment

In its brief history, Social Media, as called New Media, has traditionally been viewed as a place to meet new friends, reconnect with old friends and interact in an online social environment. In short, social networks were “a cool place to hang out” but held little applicability beyond that. There has been no shortage of funding in Silicon Valley for firms launching new media platforms. With the emergence of sites like MySpace, Facebook and Twitter, there is no question that there is value in the vast amounts of information on people that these platforms have been able to collect; however, there has been no clear monetization strategy beyond bringing in advertising revenue. Arguments have been risen as to the true value of these firms; some would state that their valuations are inflated and artificial, while other claim that the value of their databases alone are enough to justify multi-billion dollar price tags.

The New Value of Social Media and The Social Media Firm
More recently social media has spawned a new value proposition, which is the business applicability of the vast user-bases these social networks have created. Regardless of which side of the valuation fence you sit on, it can be said that social media holds vast utility for businesses looking for a new way to reach out to customers and engage in two-way communications. This has never been done before from a traditional marketing, advertising or public relations perspective, and has given rise to a new business model: The Social Media Firm. This brings forth the argument of whether or not The Social Media Firm is a good investment. Is The Social Media Firm a fad that will die out in the coming years, or is this a long-term, sustainable industry that will one-day drive obsolescence to the traditional methods of advertising, public relations and marketing?

Given the state of the current economy, Venture Capital and angel funding sources have been keeping their portfolio dollars close to their chest, reserving investment only to businesses with a decent operating history, solid revenue streams and unlimited growth potential. Does the Social Media Firm fall into this category? My answer is yes. The bottom line is: social media is not going anywhere. Social media has become a staple of the lives of younger generations, and the fastest growing adopters of new media are people over the age of 30. Since the recognition of the business potential that social networks holds, large Fortune 500 firms are devoting a good portion of their marketing budgets to social networks and new media campaigns. For instance, Pepsi has devoted $20 Million of their marketing budget for a social media program called Pepsi refresh, and many large firms are beginning to follow suit. Needless to say, the earning potential for The New Media Firm is substantial.

Is it sustainable?
As mentioned earlier, new media is not going anywhere. For the most part it has become a standard part of the Internet experience similar to email. The sites that are considered the gorillas in social media may churn; however, there will always be something new to which these Internet-based communities will migrate. For example, the social media migration to-date has gone from MySpace to Facebook to Twitter, and the next major shift and/or addition to this massive online social sphere is likely just around the corner. The long-term sustainability of The Social Media Firm is largely dependent upon these companies’ ability to identify and pre-empt the next big shift, and to develop effective methods of leveraging both the old and new platforms for the sake of driving revenue, profitability, sales volume and identity to their clients.

Why Outsource to The Social Media Firm?
One question that may arise is: why would large companies hire a social media agency when they have the monetary resources to do it in-house? The answer to this is the simple fact that it is cheaper to outsource a new media campaign to a firm that has a skilled team already in place that is intimately familiar with navigating the complex world of new media. In the same manner that large companies hire advertising agencies to design traditional media campaigns, this approach can and will be taken for new media. By hiring The New Media Firm companies can eliminate both the administrative burden that comes with hiring a multitude of new employees, as well as the learning curve that will inevitably be present when trying to integrate those employees into their corporate culture. It is more cost effective, in both monetary and administrative respects, to outsource these campaigns to professional teams that are fully adept at leveraging the potential of modern media, navigating the codes of conduct of these online communities and staying ahead of the curve when it comes to identifying the exploiting the latest new media trends.

Closing Remarks

In summary, I do believe that investment in The Social Media Firm holds great potential for many funds; however, it is imperative that when vetting these agencies, Venture Capitalists and Angels need to ensure that the company contains the correct personnel and management team to fully exploit this budding industry. The ditch is full of one-man shops and so-called social media experts that are no more than victims of the recession who happen to be adept at Facebook or Twitter. It is imperative that the architects of new media campaigns are familiar with the intricate details of new media, and the vast array of assets that exist online to for a business to take full advantage of the social media world. Utilization of the lesser known social media outlets such as Digg, BrightKite, hi5, Xanga and countless others could be the difference between a full-scale robust campaign that shows real results, and an ineffective and unorganized attempt at new media that wastes marketing dollars.

Due to the infancy of this industry, there are few companies out there that truly know how to unlock the value of new media for business. The one’s that do will quickly rise to the top, and if sufficient due diligence is done, these companies are ripe for investment. A strategic infusion of capital is likely the boost needed to take these companies from a sustainable cash-flow business to the next industry giant with A-list clientele.

Boom Media, Inc. is a new media optimization firm based in San Diego, California. New Media is the culmination of all online assets (such as social networking, blogs, micro-blogs, bookmarking and video sites) and tactics that can be used to drive revenue and identity for businesses. With a proven track record for success, the Boom Media team delivers results with innovative and measurable campaigns. Learn more at http://www.mymediaboom.com

Author: Eric A Rice
Article Source: EzineArticles.com

Social Media Advantage For Brands

Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the “social” in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform offers.

All that we are currently doing is majorly titled toward social media abuse which is based on advertising and shameless ego promotion. This affects corporate brands more though.

Most have concentrated mainly on mainstream traditional media. They have neglected or can we say they are unaware that the only way to survive in this time is a two-way communication media which embraces not only the traditional but online media platform. As we know, the current trend today is for brands to first learn about their brides-customers, get their attention through the use of social media platforms like blogging, Youtube, Xing, Facebook, Del.ici.ous, Bookmarking, RSS, Podcasting, videocasting, Wikis among many other available online media.

The evolution of these new media has opened up opportunity to seek opinion, interact, court, date and offers irresistible proposal that will hook the bride. Today customers are no longer buying one mode fits all offer by the traditional media. Some corporate brands here seem to hinge non-participation in online community building on such excuses that we are not yet online, neither are there recognized consumer fora which have major convergence of consumers online. Also no regulatory authority here pays attention to or gives any attention to whatever they have to say can. They also claim that online forums here have no impacts on corporate performance. Some also claim that social media is alien to us. My answer is that social media is not alien. The fact remains that many things had been part of us only that we do not accurately labeled them until the westerners help us out.

The idea of social media, content marketing is rooted in cultural rituals where a couple gets engaged before they could start dating. The process require that suitor’s intention has to be established through family contacts, integrity checked and a cogent promised is made that he is interested in a serous relationship and not flings. Without these background checks, no one officially allows the intending couple to start dating. If this is violated then, the bride to be would be disciplined.

Drawing a parallel in this ancient ritual, the customers want the brand today to show that what matters is her, not money making. The customers want to be sure that out of arrays of suitors-products, services- your brand can take the initiative of starting a conversation, the customer wants to be sure your brand is not just flirting, looking out for short flings but a real relationship that will enhance her lifestyle. Brand through social media, content and social marketing set up a bate by loading the right words in their contents to convince, educate, entertain the bride that they are out to make her life better even before selling anything.

Customer wants to see how much of your intellectual property will be made available without charges. The customer wants to find out you are a giver. One of their love languages is gift sharing. A giver without string attached always takes the show. Social media, content marketing requires a lot of commitment. It takes time before social media and content marketing make huge impact. Any brand that can show high level of commitment in social media will always carry the day.

Typical case studies of brands with efficient use of social media include Tony Hseih. Tony followers in Twitter today is over one forty million. Hseih is the managing Director of Zappos.com. Tony through his ‘tweet’ has course to meet with customers at a bar while many in his position will rather hide under the guise of busy schedule. Tony uses Twitter to build interaction with customers; he uses twitter to solve problems for clients. The strength of Tony Hseih and Zappos communities has been used to strengthen relationships with Zappo’s brand offline. Zappos client freely gives their ideas on what they want. This aids, leads to co- creation of brands products, services.

As busy as Richard Branson of Virgin group is, he also maintains a twitter account. He has used his twitter account to answer questions from angry customers as well as virgin potentials. The virgin group also has an integrated website that allows news update, blog among others. Southwest Airlines has used social media to build strong connection that impacts on the brand’s offline interaction

A good example of the use of social media to spread messages and connection was recently demonstrated by Michael Jackson’s personal doctor. As we are all aware, it was once insinuated that he killed Michael Jackson through drug overdose. About a week ago, he used Youtube video to spread his part of the case. This video spread across the internet as well as mainstream media. Popularity of virtual community has been soaring high with more people paying attention from academics and marketing communications practitioner discussing it in advance countries, yet Nigeria brands have assumed ‘I do not care attitude’. Nations and brands are not considered backward just because of their location but based on attitudes, disposition to the use of technology that will aid progress. Building emotional connection, loyalty with the brand is becoming an easy thing through social media.

Social media has become a great platform to identify with, interact, communicate brand element. This often starts in online forum and lead to offline beneficial relationship. Today, nearly three billion of the seven billion potentials are now connected in social media platforms. Agreed the ratio is still slow here but the number is increasing daily. Through social media brands can ignite confidence in the hearts of the bride, build thought leadership. Your brand competitors may have better product, services but will surely lose out to you if you can build strong connection with them before you ask them to buy through massive advertisement.

If your brand can give away enough information, answers to concerns and prove that you are on the verge of seriously neglecting your own best interest, of tight schedules, in order to serve these greedy, needy brides that desire your brands become more open, honest with them which is the essence of social media. Social media do not allow cover ups, unnecessary protection of corporate brand’s failures. I am of the opinion that if our banking industry’s Managing Directors have been active in social media, there is possibility of gaining public sympathy instead of this anger, tantrum they are now receiving from various angles. Their followers would have been able to defend them and take appropriate position that may have given them soft landing in this trying period.

Since our brands have concentrated on one form of media, mainstream, tell me why should their brides not block out their useless bragging through advertising? Tell me why is it difficult for brands n our environment to see handwriting on the wall that their brides now desire their authentic voices that are not coloured with jargons of self- serving moneybags? The brands’ brides are now also afraid; skeptical of marketing. Why should the brides be loyal when the element of trust is shaking?

Having established that let us now examine proper way of participating in social media which is now being exchanged for web.2.0. For brands to actively participate in social media, brands need to observe, listen, find clients’ hibernating medium. In doing this, brand should first define its social media strategy through careful evaluation of brand’s resources, analyze the target audience, and identify objectives. Having done this, brand must carefully pick or access platforms that fit their goals. This will inform the decision to run a blog or just to participate in other forums like Twitter, Facebook, discussion board, social media bookmarking, stumbleupon among others. Be sure you know that such platforms are used by your niche audience. Identify the top influencers of your industry online through recognitions given to their opinions, comments, awards etc.

To do this effectively, brand may consider creating the position of community or social media/knowledge management manager or hire consultant who has track records in skills like community management, online reputation management, monitoring, tracking, podcast, video cast, web links etc. These skills do not require a programmer’s knowledge and in actual fact, they are used by customer relations, brand, and Public relations experts. The only requirement is passion that is backed with proven results. The said manger or consultant must also understands forum rules, reputation software, know how to distribute contents without creating offense as this may be counter productive. Great ability to create qualitative content for blogs, create profiles and claim such blogs in online directories is also essential. Social media, content marketing, management is seen as collection of open-sourced, interactive and user- controlled online application used to expand the experiences, knowledge and market power of the users as participants in business and social processes, the social media landscape is basically about conversation before any marketing campaign.

Brands must therefore consider Rajesh Setty’s suggestion that it must demonstrate that your brand cares, is curious to find out what is the concern of the customers, contribute, make sure the content is worth their attention, clarify issues, build conversation that will lead to strong relationship, bring in a lot of creativity, demonstrate the brand’s character and values cherished, build community, tribe, brings change, instill courage and be highly commitment to a cause its believe in.

Let me conclude this piece by highlighting how brand can start participate in social media and content marketing. Content marketing is an art of understanding what your customers’ want, need to know and the science of delivering it to them in a useful and compelling way. The content has to be engaging in a useful and compelling way. To start, the brand has to build trust and credibility. This is huge work. This becomes easy if your brand can take time to listen to customers first. By that brand discovers their problems and the content is therefore tailored to provide solution.

Avoid talking too much about your brand or your expertise as much as I do know the fact that your brand need to establish the line that your brand is worth their attentions. This can make your brand’s efforts become suspect. Your customers want educational content without initial marketing spin. The content also has to be compelling, entertaining to earn the scarcest entity on the wed- time/patience. Great content must guides, clarifies, enlightened and connect. The language of the content has to be in tune with your industry. Contents that solve problems drive traffic and increases sale rate.

Social media and content marketing make your clients see your brand as unique resource, trusted advisor and a brand that makes them look good. This will make them to gladly exchange their money and loyalties for your commitment to the relationship. When you have so much to give, they will not wait to tell others about your brand. There are some other factors that come into play here but let us conclude today’s piece by saying that brand has several opportunities when it annexes the two way communication of mainstream and evolution of new media.

Yinka olaito is a Brand, Public relations expert and Social media advocate. He has gained over twelve years in the field. He is presently the chief consulting Officer Michael sage consulting, Lagos Nigeria. He authors The branding Gavel-http://www.yinkaolaito.com an award winning blog. This blogs has been rated as one of the Top 100 Branding Blogs in the world among others.

Author: Yinka Olaito
Article Source: EzineArticles.com

The ‘What & Why’ of Digital Media As a Career Option

This time of the year, most of you must be grappling with the dilemma called “What Next?” No wonder, with the host of career options thrown open in front of you, combined by the pressures from peer and family, it has made you more confused and indecisive.

I am here to talk to you about a career option that rightly fits into the scenario and needless to mention, it shall also be liked by your interest buds. The reason is simple; it involves two things that have become part and parcel of your life: i.e. Internet and Mobile.

Ever wondered, who posts the brand messages on the Facebook or the Twitter every day. Ever wondered who forms and manages Websites like Sunsilk Gang of Girls or Lipton Challenge – World’s Largest Puzzle. Ever felt curious to know who puts the sponsored links whenever you search for something on Google.

They are all Digital marketing / media professionals who work together to bring the brand in contact with the digital clan (i.e. you) in various forms.

OK so now you must be wondering “Why Digital Media, what is it all about etc.?” So let us answer your questions one on one:

The ‘What & Why’ of Digital Media as a Career Option:

What is Digital Media all about?

Digital Media refers to electronic media. For us we need to keep 2 things in mind: Internet & Mobile.
Digital Marketing is the business of promoting products or services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

So why should you choose it as a career option?

Even when the world is slowing down, Digital Media is running at a much faster pace each day. In fact, with more and more organizations opting for digital media campaigns, the media is growing by leaps and bounds. With this, is growing the number of agencies that are offering 360U services under digital domain. And this in turn is opening up multiple job avenues.

However, with each day it is becoming more complex and hence a thorough understanding of what, why, when, where and how of it shall empower the digital media professionals to come up with innovative ideas, thereby, breaking through the clutter.

Digital media is an apt career option for the young and enthusiastic tech savvy generation (you again). It is this young generation that accesses the digital media the most, and spends majority of its time understanding the digital parlance, finding out newer and fresher ways to communicate and connect.

Hence, as this media is still evolving, it provides immense opportunities to you to prove your mettle. All your entrepreneurial skills can be tried, tested and nurtured here. However, the media being complex, a course in digital marketing / media as a specialized domain shall help aspirants to hone the requisite skills to deliver path-breaking solutions.

So, what exactly does a digital media professional do?

Various Things.

To begin with a digital media professional has wide array of functions to choose from depending upon his / her area of interest.

Strategy:

Strategy is the knowledge warehouse of the organization. It encompasses thorough research pertaining to the brand, competitors, category & consumers, which thereafter is used to generate insights that lead to formulating campaigns that not just last long but last forever. So if you are inquisitive, observant and enjoy analyzing, then this is the right option for you.

Client Servicing & Business Development:

Love talking to people, meeting them, and networking? Then, this is the department to be in. You need to be a good listener and a good speaker. Not to forget, you need to know how to balance between being calm or aggressive. Getting work done aptly summarizes the role of a professional in this department.

Technology:

Seek logic & explanation into everything? Enjoy creating something on your own? The tech team has people just like you.

Creating websites, widgets, applications and other such stuff is what these guys primarily do. You need to be enjoying working on programming languages (Asp.Net, PHP, and JAVA, to name a few) to be here.

Creative:

If things like imagination, designs, colors, beautiful statements rule your world then you got to join the bunch of creative guys. Art to think through forms, situations or categories is what you need to develop.

Thinking, thinking different and creating something unique is an obvious expectation out of a creative fellow.

Search / Social Media Marketing:

Social networks, search, videos, blogs take major time of your day? So much so that your family and friends feel the need to have a social network profile to get in touch with you?

Two things would summarize what people do here:

*Enjoy conversations, reading them, initiating them, managing them and placing brands into the conversational game.

*Understand why and what does one search for and how to link a brand to the relevant search.

Media Planning:

Numeromaniac. Is that you?

Numbers define the media planning world. Love for numbers is a must; else, you may not survive.

Following trends, consumers, and new developments is the second major function of a media planner. Follow anything and everything; know who is doing what and why.

Thanks & Regards
Sandy

Author: Sandy Pinto
Article Source: EzineArticles.com

How to Commit Social Media Suicide – Social Media Mugging and Linking Up!

Internet marketing and social media have become inextricably linked, you cannot engage in one without engaging in the other, if you hope to achieve optimum results. Yet, in the zeal to chase the buck, by way of relationship building platforms like Twitterand Facebook, to name only two, many have corrupted the process and actually invite failure in doing so…the Internet marketing version of social media suicide.

I heard an interesting phrase the other day while doing research for a new venture and it’s been with me ever since. The term? “Social Media Mugging!” I don’t remember where I heard it, probably should have written it down. The funny thing about it is I get so much of this stuff in the course of any one day, who would have known that such an apparently mundane phrase would stick and grow into, and take on a life all its own in the course of just a few days. The phrase brings up some interesting images, doesn’t it? The most interesting thing about it is that it is right on the money in a large number of instances and for a surprising number of different social media platforms. Sadly, in an attempt to convert friends, followers, connections, and the like into dollars, many relationship building applications and platforms have been overrun by a phenomenon called “Social Media Mugging,” something I also refer to as “linking up,” particularly as it relates to Twitter. In the last 24 hours, I have even envisioned producing, directing, and starring in a YouTube video complete with mask, toy gun, and a gruff voice threatening people to “Click my link…or else!”

A bit much? Perhaps, but just barely!

It is interesting how the landscapes of the various social media platforms have been reshaped, even corrupted in the view of many, in an attempt to convert followers to dollars. In fact, with the emergence of the various marketing groups on Facebook, it seems all but overrun by marketers, of late. The Facebook I joined, the one I connected with my high school friends on, has all but disappeared and many of my high school friends along with it. The height of irony? I was just contracted by a client to do a study on the feasibility of converting friends to clients for local business on Facebook. I have my own ideas about the outcome but the study intrigues me because it is symptomatic of the pathology now affecting much of social media…greed.

Greed and the 1980s Revisited

Greed! The word harkens back to the 1980s and Michael Douglas and Charlie Sheen in the move Wall Street. Michael Douglas, to a board of directors and stockholders, claiming for one and all that “Greed is good! Greed is right!” Perhaps in a sense greed is good, but as the movie clearly illustrates, it is also corrupting, and ultimately counterproductive, even downright bad. Yet greed drives much of business and its corrupting influence is manifest throughout social media and what is now referred to as social media marketing.

Almost an oxymoron, isn’t it? Social Media Marketing!

To resist the hall monitor urge in all of us, I have tried to look at this from both sides of the equation. You remember the hall monitors from middle school, junior high school for those of you old enough to remember junior high schools, and high schools? The “I’m gonna report you” type of so-and-so everyone hated. You know what I mean, the hall monitor as the classic example of “power corrupts, and absolute power corrupts absolutely?” We’ve all witnessed a bit of the syndrome here and there on the various relationship building sites like Twitter, Facebook, and some of the others. The typical response is to first verbally and publicly reprimand, a figurative b#t*hslap of sorts of you will, then they unfollow, and finally they block you, just so you know they disapprove in the most strenuous way possible your sinful ways. It is more of the social media version of “I’m gonna tell” combined with a temper tantrum because you haven’t conformed to their way of thinking, their idealized vision of a social media utopia in which everyone freely associates and no one seeks any sort of gain other than the fellowship of mankind, or womankind.

Social Media Nirvana, in other words!

Fortunately, there are a variety of different expressions for relationship building sites, all mixed into one big ball, like a microcosm of the world we live in; and yes, complete with hall monitor types, greed, self-serving and selfless behavior, and much, much more. The fact is, social media is about as close to “all things to all people” as anything can get. The nice part about it? As Facebook, Twitter, MySpace, friendfeed or any of the rest change, evolve, are overrun by marketers or simply take a new shape, filling a new niche in the vast and ever changing world of social media, other platforms evolve and fill the void. Ironically, we speak of Twitter or Facebook as if they represent social media in total, when in fact they are only a part, albeit a large part, of a very diverse whole that includes video, social bookmarking, podcasts, applications for the applications, and a variety of other expressions and platforms.

Twave and Bing!

With the emergence of Google’s new Wave and Microsoft’s Bing, who is to say where this will all end, clearly this is just beginning, particularly in light of the suggested Twave, a Twitter + Wave synthesis. Ultimately, social media is as much about business as it is about being social. Right or wrong, that is the reality, a reality here to stay. That being the case, the fact remains “linking up” and “Social Media Mugging” are counterproductive, they do not work! I would suggest that as an income producing strategy, social media is not all many envisioned it to be, it does not convert well, at least initially. Social media is about building a brand, relationships, connections, friends, followers, all the label we use to define the exchange of thoughts, ideas, and information between participants and not about conversions.

Social Media Mugging!

What do I mean? OK, real quick! Let’s say you follow someone on Twitter or they follow you, happens all the time, right? How many times before someone even says hello are they throwing a link in your face:
“Hi! How are you? Wanna buy something?”

Or worse yet? You follow someone and they do not follow you back, which is their right, but they still cannot resist the opportunity to throw a link your way!
“Hi! How are you? No, I won’t follow you back but wanna buy something?”
Now that is colossal nerve! You are not good enough for me to bother following you back but I’m gonna give you a shot anyway!

“Wanna buy something?”
Amazingly nervy, isn’t it? Yet it happens every day, all day. Those people go to the bottom of the heap…forever!

Linking up?
You know the type, don’t you? Ever post, every tweet (still can’t believe I use that term!) is:
“Wanna buy something?”

This individual never engages in a conversation, never makes a connection of any sort, just:
“Look what I have to offer!”
Or
“Look what I did!”
Or
“Look what I posted!”
And the culmination:
“Wanna buy something?”

The “I”s have it! It is all about “I” and not about “we!” The ultimate result? Social media suicide….Cuz it ain’t social media!

Social media marketing is in fact an oxymoron, the two do not fit. Social does not match up with marketing, the latter changes the dynamic of the former entirely. In a one to one relationship with the other, they are separate and distinct, one altering the other beyond recognition. Social media marketing is what the old-timers, like yours truly, used to call image building and now is referred to as branding or building your brand. If you attempt to “link up” too soon or too often, before an actual relationship, friendship, connection or following is built up, you will be unfollowed, blocked, or worse yet dismissed as irrelevant. In an environment where authority and relevance are considered to be of crucial importance, to be tagged as irrelevant and/or simply dismissed as such is a fate far worse than death; and, it is in fact social media marketing death and that equals failure in Internet marketing.

So, if you wish to commit social media suicide, the fastest way is through “Social Media Mugging” or “linking up” before connecting with, building upon, sharing ideas, thoughts, information…before becoming friends. On a positive note, we have all been guilty of a certain amount of “linking up” from time to time and our true followers, friends, connections, and the like seem to tolerate it and even do a bit of it themselves, all but the hall monitors, that is. It is in balance that all things are possible and it is through a balanced approach to this very new relationship building tool, in concert with other methods of marketing, that we can achieve success in online business in concert with one of its most powerful tools, social media.

The Internet Marketing Quest Revealed and The Ultimate Internet Image are the culmination of a year long “second doctorate,” an immersion into the world of Internet marketing, in all its aspects. After more than 30 years of entrepreneurship, Internet marketing has presented an interesting puzzle, and social media and social media marketing within it. The result of the past year is an understanding, based on literally thousands of hours studying, testing, and reading everything I could get my hands on. I have volumes of data and almost 100 different programs that I have personally researched and studied in order to get a firmer handle on this line of endeavor.

I hope The Internet Marketing Quest Revealed and now its sister endeavor The Ultimate Internet Image will help you achieve the same understanding of this interesting and complex pursuit, without spending the time, and making the mistakes, I have. It is my hope that you can avoid many of the traps and pitfalls I see others falling into, some I have fallen into myself, as part of a very harsh and expensive learning curve.

The Internet Marketing Quest Revealed

The Ultimate Internet Image International

John P. J. Zajaros, Sr.

Author: John Zajaros
Article Source: EzineArticles.com