So you have developed a mobile application and you think its ready for release. You will have probably tested it on an emulator of some kind and possibly a browser or two, and so now you think its time to release it. Before this is done lets consider what state the mobile App is in. The mobile App only ‘appears’ to function correctly at this stage, which to all intensive purposes is a good thing right? but an...

In its brief history, Social Media, as called New Media, has traditionally been viewed as a place to meet new friends, reconnect with old friends and interact in an online social environment. In short, social networks were “a cool place to hang out” but held little applicability beyond that. There has been no shortage of funding in Silicon Valley for firms launching new media platforms. With the emergence of...

You are reading this because you have likely just come across Twitter, or you’ve heard of it but are not really sure what it is or how to use it. In this article you will learn: o What is Twitter? o What is micro-blogging? o Why is it so successful? o How to use Twitter to double your income in minutes a day o The really important DO’s of Twitter o The even more important DON’Ts of Twitter. What is...

Do you really want to build an iPhone app? This might sound like a daft question at first. But I want to make sure that you have fully explored your target audience and considered whether it would be more suitable to launch an app on the Blackberry or Android platform. If you have your mind set on an iPhone app, then I urge you to also consider what happens when it is a success? Yes, I am assuming that your iPhone...

Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices. Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about...

Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the “social” in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with...