The Basics of On Site SEO!

Recently I gave a relatively basic presentation about SEO, like a small Workshop! I had a massive amount of information to talk about, which would undoubtedly take up a massive amount of space on this blog. So instead of telling you about everything, I wanted to give you some relatively basic yet key and very important tips about optimizing your site. You might ask why I am giving you this information; after all you can hire an SEO to do all of this hard work!

Only thing is that this isn’t all that difficult, this is something that you can do! Save yourself some time and money by optimizing your homepage and see how easy you find it! I will say however that when it comes to more in depth SEO strategies you might need some help! If I Blog here again, I would be more than happy to give you some more advanced information. So let’s get started:

These are the most important factors for you to consider when it comes to SEO. Take note however these are NOT in order of importance, more like how they appear on the page! The reason that Hyperlinks and Alt Text are at the bottom is because they can appear anywhere. Generally speaking these top onsite factors are the best that you can make your site! So I will talk you through which each of these are, and how they should be done. I am going to use a site that I take responsibility for as an example:

Page Title:

This is the page title. It is the single most important attribute that Google pays a majority of attention to. It is a clear guideline to Google as to what your site represents and has a limit of 70 characters in length. If you overrun this your title will be displayed in Google with a (…) and the whole Title will not be displayed.

It is important to include your brand name as well, it has shown that your brand name and your selected key terms to target in use together, can help your site improve it’s rankings. Use the Page Title to incorporate the Terms that you want, but don’t go overboard, and try not to keyword stuff it!

The Meta Description is the part displayed just below the Title in Google’s results. There is very little if any SEO relevance with this, but you can be sure that it will damage your site if you stuff it with too many keywords. It is mainly for user usage, I would recommend using it to better describe your title and what your site does in more detail!

Try not to pay too much attention to the keywords tag. Google does not take any SEO benefit from this, but other search engines do use it slightly. Place between 10 -15 keywords that are relevant to your page here. Don’t go mad once again, this is a great way to get kicked out of Google or any other search engine if you place too many keywords here!


These headings are labeled H1 and H2, a very important factor in SEO. Use them to label your key terms in order of importance and obviously to label the next part of copy to come. All headings under the H1 (which is most important) should be labeled H2, H3, ETC. If you use all the relevant keywords you can improve your on page relevancy! To create a H1 tag in your code simple place:


around your desired heading text!

Body Content:

This part is the Body, the general content of your page! Make sure that your copy is readable and relevant to what your page offers. Use relevant keywords, but make sure you limit it to about 3 times in 250 words worth of copy. Don’t spam your page with the same piece of text! If you want you can use bullet points or make terms bold, so that they become more prominent, but once again try to keep this to a minimum.

Next up is the Hyper Links:

Hyper Links are the main structure of your Web Site. These are used by Search Engines to crawl through your site and find out where and what your pages are. The key thing to remember is not to spam your site with too many links. If you overload it as with anything else, you thin out your power and make the page look spammy. Make sure that you also use Correct Anchor text in you links, so that Search Engines know what pages they are crawling to. So for a “Caribbean holidays” page, make sure you use the anchor text “Caribbean holidays”. Try to make the link anchor text as relevant as possible!

Alt Text:

Alt Text and image names are very important if you want to try and use Google Universal. Using different tactics to gain traffic and a potential conversion is very important. Alt Text and image names should relate exactly to what the image is. This also gives you high keyword density and relevant information. Images show up in Google’s image search! This is a good tactic for you to include more relevant keyword terms on your page, it is also handy for the user as well, especially when they hover over the image.

Hopefully these tactics will help out with your site and it’s progression. What’s great about it is that these are all techniques that you can utilize to improve SEO on your site.

Mark C works with a Web Design company based in Worthing and is responsible for a Safari holidays tour operator!