Stratemerge is currently conducting a study to assess the viabilityand monetization potential of social networks focusing on themainstream segment of consumers that represents 50% of US and EUmarkets. This segment is categorized by consumer behavior rather thanage or gender. These are consumers who have been found to beemotionally and financially compelled by simplicity and relevance intechnology they choose to...

“Buzzd, a mobile service focused on “real-time” reviews of bars and restaurants, says it’s making some inroads in the tough, crowded location-based networking market. The New York-based start-up is set to release numbers on Thursday announcing that 1.2 million venues are now listed in its directory, 10 percent of which were added by users. As for demographics, about 80 percent of Buzzd’s...