Cheryl Chambers, CEO, Cream Factory Records

1. What is your role at Cream Factory and what does your role entail?
Cheryl Chambers is the CEO of Cream Factory Records.  Her primary role is to coordinate all business affairs and business development. Cream Factory’s focus is to develop its brand “Getting Good Music Heard” for market exposure through mobile distribution and to augment current industry resources to track sales.  “I bring my legal, technical experience and business resources to developing a technical solution in addition to viral marketing.” says Chambers.

2. What are some of the challenges the company faces?
Cream Factory as an independent music label faces the current challenges of the music industry: fewer brick & mortar sales, increased digital distribution, and shifting roles between labels and artists.  Cream Factory like all businesses must be strategic with its capital as it builds the business.

3. Plans for Cream Factory:
Cream Factory is a record label with the sensibility of a music publisher. The company is signing and producing artists under the Cream Factory label. The company is developing its website presence, mobile, digital, and brick & mortar distribution channels to be a destination for other indie artists to promote and sell their music.  Also, Cream Factory is an investment partner with a television programmer to simplify visual promotion of CD releases, video, and live performances. Lastly, Cream Factory is a film producer to create an opportunity for synchronization licenses through soundtrack placement.

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