Inserts “play well” with other media

If you’re looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage of this strategy. Peter Stein Director of business development, CGSM Inc. Imagine a marketer placing an insert with an offer for a free catalog, with prospects responding through the company’s Web site or call center: This is just an example of how...

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Doug Pennington, Executive Director, Private Capital Network

1.    What is your role at the Private Capital Network? My role as the Executive Director of Private Capital Network is to oversee all aspects of leading, developing, and managing an angel investor group.  Additionally, manage the growth of Southern California’s fastest growing angel network. 2.    What are some of the challenges that you face at PCN? As the Executive Director of an angel investor group my...

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