Jeff Davis, CEO, Gogomo

1. What is your role at the Gogomo?

Jeff Davis is the CEO and founder of Gogomo. Gogomo started in 2005. Jeff has over 16 years of Internet and wireless industry experience including domain knowledge of the Internet, commerce and media. Most recently, Jeff was Vice President of Global Business Development at Mobilitec. Alcatel/Lucent bought Milbilitec. Mobilitec is a content management and delivery company with more than 25 carrier customers managing millions of content data items worldwide. He holds a B.S. from the University of California at Los Angeles and an MBA from Boston University.

Jeff oversees the daily operations for Gogomo. FierceWireless named Gogomo their Annual “Fierce 15” list for 2007.

2. What are some of the barriers and challenges for your company?

“Although there has been tremendous growth in the wireless content market, there is a lack of solutions that manage this content and make it interoperable. As a result, content cannot be easily tracked or distributed across mobile operators, devices or solution providers, and companies are missing commerce opportunities in the mobile ecosystem.” says Davis.

Gogomo’s approach to solving this problem is a digital content registry. This registry enables third party applications content interoperability, personalization, advertising, digital rights management, tracking, and age verification to name a few.

Gogomo’s non-proprietary Metadata Management Platform enables interoperability giving wireless carriers, content owners and consumer brands more content flexibility, control and portability, while protecting and managing digital rights to ensure revenue recognition across networks, devices and users. Gogomo’s software provides a unique digital content (UDC) ID to track information, including the business rules that govern it, and stores the information in a registry providing data for marketing analytics.

With Gogomo, consumers can manage their music, videos and content across devices and systems. Content suppliers can track and control their content distribution and monetize their content through peer to peer channels. Retailers can target their customers more effectively. Mobile operators can build more attractive service bundles to increase mobile phone use and average revenue per user.

Gogomo has designed its technology to be flexible enough to change with new market opportunities, such as creating viral marketing and communities, mobile advertising and mobile media ratings based on deep content transaction data mining.

Gogomo has educated the market about the need for interoperability through its content registry, and is now proving the technology and business case. Having success with our early customers will be critical to gaining visibility and credibility in the market.

3. What are the plans for Gogomo?

“We believe that for content interoperability to achieve widespread adoption it needs to have a neutral core metadata registry that benefits all the players in the content value chain in a non-competitive way.” says Davis. The company’s infrastructure and applications are enabling mobile players such as mobile operators, media companies, content providers and application providers to interoperate in ways never before possible.

Gogomo intends to work with industry associations and standards bodies to drive industry standards on how content information and rules are shared across various disparate systems. They also hope to work with these bodies to drive standards on the business intelligence to track the content in supporting interoperability.

“We look to partner with industry and thought leaders in the space.” says Davis. Gogomo’s goal is to leverage early applications and momentum on a registry to drive to a de facto interoperability standard.