Los Angeles Business Journal: Niche Riches

Niche Riches By BOOYEON LEE - 5/21/2007 Los Angeles Business Journal Staff The business model is deceptively simple. Former MySpace.com chairman Richard Rosenblatt believes he has figured out how to cash in on user-generated content and the desire of bloggers to be famous. It works like this. Demand Media Inc. buys a slew of well-traveled enthusiast Web sites, such as Trails.com, Golflink.com and Gardenguides.com. The...

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